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PewDiePie could be a YouTube channel happiness to Swedish gamer and comic Felix Kjellberg, UN agency has to date been the most-subscribed channel on YouTube.
Currently, the monthly subscriber of T-Series is growing at a rate of 3 million per month. T-Series, that started with simply thirty million subscribers at the beginning of the year, currently ranks among the most-watched YouTube channels globally with total subscribers at 114 million through its assortment of twenty nine channels.
On November twenty one,the T-Series YouTube channel had over seventy million subscribers compared to PewDiePie's seventy one million
With this, T-Series is currently competitive with alternative leading YouTube channels go by personalities like Kjellberg or Justin Bieber. 5 out of the twenty most-viewed videos of T-Series area unit reportedly non-film songs.
The company is banking on Associate in Nursing innovative programming strategy to expand its subscriber base across the globe.
It optimises unleash cycles and formats that employment on YouTube and focusses on programming and engagement," Satya Raghavan, Head of diversion, YouTube Republic of India, told The monetary specific according.
If the channel crosses this milestone, it'll become the primary non-English channel to achieve the quantity one spot on YouTube.
T-Series uploads key music genres together with movie industry music, pop, pious and classics on its twenty nine channels occupation to totally different Indian languages like Hindi, Punjabi, Bhojpuri, Telugu, Tamil, Haryanvi, Kannada, Marathi and Gujarati.
The channel is additionally sound individual abilities on YouTube to leverage their influence. "T-Series has conjointly been sound into the creative thinking of freelance YouTube creators and leverage their influence to amplify their releases. It partners with creators to provide songs and dance covers, and conjointly sign key YouTube music talent as artists like Shirley Seitia," Raghavan same.
The phenomenal growth of T-Series could increase the channel's whole worth and reach. "Though from the revenue viewpoint it doesn’t profit music labels a good deal, from Associate in Nursing audience viewpoint, it's a colossal impact in terms of name and promotion," Jehil Thakkar, partner, Deloitte Republic of India, said.
Thakkar added that being outstanding on a platform like YouTube, or being a crucial a part of a content scheme on any of the social platforms, includes a Brobdingnagian multiplier factor impact for any content company, each in terms of direct and indirect revenue.
